“When a thing is wick, it has a life about it
Now, maybe not a life like you and me
Hiding down below a spark’s asleep inside it
Waiting for the right time to be seen.”
We Bring Living to Life™
We believe everyone is WICK, waiting for the right time to be seen. We aim to provide children with nutritious play and the necessary tools to become great storytellers, limitless make-believers and open-ended creators...who aren't afraid of a little bit of effort. After all, imagination is how we learn to believe in something greater. And play is how we practice making it possible.
All kids deserve WELCOMING ACCESS to the same outcomes, regardless of race, gender, age or ability.
Our only request is that you be CURIOUS, patient, and between a six-year-old and a centenarian!
Our cultures define us; they become the stories that bind us. And those stories are meant to be SHARED.
All the Archamelia™ illustrations include content for everyone. EXPRESS your own voice, while LEARNING from the voices of others.
Archamelia™ was designed for all DOLLS, ACTION FIGURES, PLUSHIES, and even SMILING CUPCAKES! Invite them all into your story. In this home, EVERYONE BELONGS!
While a house is made of walls, a child’s imagination should have none.
What makes a house to a kid without a home?
Partnerships with Journey House Foster Care and a relocated Syrian Refugee Community (through Mosaic Church) helped to answer this question.
Playtime with these communities quickly reveals that a house is more than four walls and a roof. It’s any place where we feel seen, heard, appreciated and loved - where we laugh, explore, create, and learn.
Where we feel free to be.
A refugee child explained that home is anywhere the smell of mom’s cooking fills the air. A foster child said it was a photo of Dad. And for me, the inventor, it's in a dance studio.
Home means something different for each of us. And shouldn’t toy houses offer the same?
Thank you, Journey House and Mosaic Church, for being the first pioneers to move into our neighborhood.
Our Planet Is Our Customer, Too!
Archamelia™ cares about the planet. That's why it's made from paper!
We don't use hard plastics or metals.
We use non-toxic, eco-friendly adhesives.
Our materials are sourced in the United States
Our materials come from responsibly managed, FSC certified forests.
Each house is manufactured and assembled by hand - in Los Angeles.
-Barbara, a grandma
More Than Just a Toy!
There are over 100 visual landscapes to capture their attention with hidden games, eye-spy, and vocabulary enhancements. Every illustration combines hand work, computer animation, unique photo-collage and textures.
Explore the Kitchen Shelves:
Find one smart cookie, cool as a cucumber, a piece of cake, green peas, beets, the silver spoon, a home on the range, an eggplant and a sugarcoat. What else can you find?
Rearrange the blue magnet-letters to spell a word.
Have you ever used food to make art? Try it on a cutting board in your kitchen!
What else do you see?
Setting the Scene
Hand a kid a cow and sheep, they make some animal noises. But then hand that kid a rocket ship, and the animals can be heard shouting, "To the MoooOO-n and Baa-a-a-a-ack!"
Archamelia™ guides a child's make-believe by providing new context and visual cues to tell different stories every time. Designed with your toys in mind, the House welcomes everyone to play.
Archamelia has won two gold medals in international design competitions, as well as awards for sustainability and social impact. It was even featured in a book as an example of gender neutral toy design!
International Design Excellence Award Gold Medal
Denhart Family Special Recognition for Social and Environmental Impact
International Design Awards
Spark Awards Finalist